ARTUR 
LAHOZ

Postgraduate strategist in Behavioral Economics, passionate about applying data analysis, creativity, and artificial intelligence to enhance strategy effectiveness. My expertise lies in creating innovative solutions in branding, communication, UX Research, and strategic problem-solving, integrating consulting with behavioral economics theory.

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I design and lead data-driven strategies in branding and digital engagement, combining agile methodologies with consumer insights to address complex challenges. My work focuses on understanding behavior, optimizing brand positioning, and aligning strategic plans to solve complex challenges effectively. As a creative strategist, I direct conceptual approaches in campaigns and lead multidisciplinary projects in branding, brand activations, and brand experience, creating meaningful, behaviorally informed connections between brands and people.